What is the East Ridge Printing Satisfaction Guarantee?

The core of the East Ridge Printing Satisfaction Guarantee is our ERP Promise of Efficient, Reliable, Perfection all part of our own fundamental standards for every client. We know you have a lot to take care of and we want to make printing your marketing materials effortless... Learn more.

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  • East Ridge Printing continually provides outstanding service to our organization and franchisees. They...

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  • East Ridge Printing is a Top-notch local printing service. Our projects are extremely complex and require...

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Efficient. Reliable. Perfection. Right here in Rochester.

If you’re a business owner, entrepreneur or marketing manager, you have too much on your plate as it is. So when it comes to offset and digital printing services in Rochester, you need a printing partner that will take work off your plate — so you can focus on running your business. At East Ridge Printing, we get it. That’s why we guarantee a hassle-free printing experience.

You see, we stand behind our printing services with what we call the ERP Promise, which translates to an Efficient, Reliable, and ‘Perfect’ experience. Our customers know they can trust us to be accountable to them, delivering their project on-time and on-budget.

East Ridge Printing has been a Rochester printing company since 1979, working with large global brands to local retailers. Our team is comprised of printing artisans, technicians and professionals who take pride in every sheet of paper that comes off our presses — from business cards, letterhead, envelope packages, labels, and folders to flyers, brochures, custom printing, multi-piece catalogs, magazine printing and promotional products. Plus, our eye for detail and file review processes are second to none.

With so many Rochester printers to choose from, why work with East Ridge Printing? We’re a dedicated, seasoned partner who’s easy to work with and provides exceptional work and great value.

 

free-printing-checklist free-cheat-sheet
5 Ways to Grind Procrastination Into the Dust

Procrastination. It’s the black-eyed monster that none of us can actually manage to avoid. The bump in the road gleefully looking for new victims. The Toon Town cement wall that hops around at will, just waiting for unsuspecting passersby. The question isn’t whether or not you procrastinate. I think all of us have put off […]

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October 28, 2011
4 Rules of Sharing Office Space

Unless you’re lucky enough to live in a tower far far away from the quibbles of men, you’re going to have to share space. Specifically, you’re going to have to share your workspace. The one that you sit in, eight hours a day five  days a week, sometimes more. The one that, when you do […]

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October 27, 2011
Would You Rather Have a Life of “OH WELL” or “What Might Have Been”?

Everyone has choices. Do you get up in the morning, or hit the snooze one more time? Do you eat the egg white omelet or the Pop Tart for breakfast? Do you take chances, or do you play it safe and try to avoid thinking about “What Might Have Been”? A friend of mine sent […]

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October 27, 2011
Where Is Your Magic Cottage of Marketing Creativity?

Have you paid a visit to Planet SARK lately? No, that’s not a weird, random sci-fi reference, although those of you who’ve met me know that I’m guilty of those from time to time. Planet SARK is a place of growth, renewal, creativity, exhuberance and yes, at times, just plain silliness. On Planet SARK, there […]

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October 7, 2011
Cornell University Uses 3-D Printing to Manufacture Human Ear

Wondering what the latest and greatest is in the wide, wonderful world of 3-D printing? Check out what researchers at Cornell University (yes, the same people who figured out how to print actual chocolate desert) are doing with silicone these days.

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October 6, 2011
Who, Exactly, Are You Trying to Be? Why Your Marketing Model Just Won’t Fit

The expansion of cookie cutter “businesses in a box” that’s been sweeping the nation lately is bad for business, in more ways than one. Not only does it convince average citizens without a clue about what they’re doing that they can become overnight Internet millionaires, it leaves the average business owner staring around with a […]

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October 5, 2011
4 Tips to Get People to Actually Open Your Direct Mail Marketing Pieces

How much junk mail pops up in your mailbox each week? I’m not talking about the carefully edited pile of mail your secretary lays on your desk every morning. Or the pile that mysteriously pops up from the mailroom the minute your back is turned. I’m talking about the growing mountain of paper that you […]

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October 4, 2011
Are You Running a Democracy or a Dictatorship? The True Secret of Effective Leadership

Ever wonder why it doesn’t matter how hard you beg, bribe or threaten your employees, they just can’t seem to get the job done the way you want them to? Earlier this week I stumbled across an interesting article on employee motivation. Okay, I can’t really say “stumbled”. More like, “Was beaten over the head […]

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October 3, 2011
Tuesday Smiles

I’d like to say I have something witty and clever to start today with, but I don’t. Which means it’s definitely time for a sharp shot of Tuesday inspiration with this beautiful commercial featuring an ordinary young woman who used her talents and the love of her mentor to do something truly extraordinary.

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August 16, 2011
Are You the Man with the (Marketing) Plan?

School’s right around the corner. All that slacking you’ve done all summer? All those days you spent flying around by the seat of your pants? That’s done. Fin. Finis. Time to get back to living life by your to-do list and become the man with the plan. If you’ve been coasting along on your old […]

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August 15, 2011
“No Honey, We Can’t Get Business Cards for the Cats!” How Far is Too Far When It Comes to Your Personal Brand?

“No honey, we can’t get business cards for the cats!” These words cheerfully greeted me from my computer screen when I staggered out of bed to check up on what happened on Twitter last night. The first thing I did was laugh (really, really hard) at the mental picture of what my three furry feline […]

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August 12, 2011
Is It Time for Some Lipo in Your Printing?

Liposuction. I still haven’t figured out if it’s a dirty word, still spoken in hushed tones by Hollywood starlets who don’t want to admit they’re slowly creeping into old age, or if technology and the advent of reality television have made it the next best thing to a household word. Stefanie Wilder Taylor got me […]

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August 10, 2011
8 Shocking Secrets of Working Weekends

1) It will usually be viewed as an informal party, and should always be accompanied by food. 2) If done too often, employees will begin sluffing off on Friday, because they know they’re going to have to make up the time on Saturday anyway and they need to enjoy their weekend while they can. (This […]

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July 15, 2011
8 More Essential iPad Apps for the Deisgner on the Go

Yesterday we talked about essential iPad apps for mobile designers. I had so many people touch base with me about their favorite apps and the sheer awesomeness of taking th eiPad out on the road that I thought I’d stop in and mention 8 more insanely awesome iPad apps for design professionals.

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July 14, 2011
Best iPad Apps for Designers

An updated look at the 8 best iPad apps for today’s graphic designer.

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July 13, 2011
Unmarked detours, getting lost, and where we can go from here

The best thing about summer is, for me, the amount of it I get to spend out on the road. I LOVE to travel, to scope out new sights, to visit family I haven’t seen in forever. Last week we took a road trip to see my parents out in Connecticut (and pick up a […]

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July 12, 2011
Women in Printing: Balancing Home and Work and Actually Getting a Life

First things first: If you’re out on Twitter, I want to know why you haven’t come by to see me yet. Hanging out in the Twitterverse has sparked some great conversations with fellow printers, including this one about what it’s like to be a woman in printing and where the biggest challenge lies.

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July 11, 2011
Are You So Worried About Where Your Business is Going That You Forgot About Where You Are?

What sets a business apart? Seriously? Awesome products? Well, yeah. A fun, unique approach to their industry? Of course. But you know why consumers are still doing business with little mom and pop shops when there’s a major supplier of just about everything out there, and the Internet is available to conveniently bring it to […]

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July 8, 2011
Of Fighting and Freedom: A Word of Thanks

There are many things in this life that we have the privilege of taking for granted in my little corner of the world. Like the fact that I can be a woman and run a business and nobody thinks anything of it. I can let my kids go outside to play without having to worry […]

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July 4, 2011
When Marketing, Don’t Lose Touch with Those Childhood Ways

How many times have you caught yourself walking around the singing, “I’m the Map, I’m the Map, I’m the Map, I’m the Map” for hours on end after that morning’s episode of Dora the Explorer? That cheerful, repetitive voice can play over and over in your head, all day long. The next time you’re in […]

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July 1, 2011
The Hazards of Over-Specialization in Business

Specialization may be a way of setting yourself apart from the competition. It’s also a creative way to shoot yourself in the foot-and, eventually, right out of business.

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June 2, 2011
Do Not Stand at My Grave and Weep

In honor of the men and women who have sacrificed time with their families, a hot meal on their plates, a safe place to sleep and, ultimately, their lives in the defense of the freedom of this country, I’m going to bow my head in silence. In the silence, I would like to share the words of the immortal Mary Frye in “Do Not Stand at My Grave and Weep”, a poem that’s touched my heart and offered comfort in the dark places as we say goodbye to those who gave everything they had in the support of everything they believed. Bless you all

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May 30, 2011
Unwritten Rules of Etiquette for Printing Testimonials

Printing testimonials is a great way to build your company’s reputation and inspire confidence in potential customers. Ignoring your testimonial etiquette, however, is a great way to ruin what was shaping up to be a beautiful relationship.

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May 23, 2011
Boosting Productivity in Business and Marketing, Part 4: Unearthing the Evils of Multi-Tasking

Part 4 of a 10 part series on increasing your productivity.

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May 19, 2011
Boosting Productivity in Business and Marketing, Part 3: Where Do You Start?

Part Three of a ten part series on maximizing your productivity.

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May 18, 2011
Boosting Productivity in Business and Marketing, Part 2: Learning to Start Your Day Early

Part Two of a ten part series on maximizing your productivity.

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May 17, 2011
Boosting Productivity in Business and Marketing, Part 1: Power-Up Your Morning

The first in a ten part series on maximizing your productivity.

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May 16, 2011
4 Simple Tips for Integrating Print & Social Media – Making it Easy

When it comes to listing your social media contact info on your brochure, do you simply say ‘Find us on Facebook’? Guess what? You’re doing it wrong.

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May 13, 2011
Promoting Your Outdoor Events This Summer

Now that Spring has (finally) decided to make an appearance, it’s time to start talking about outdoor events your company’s planning on hosting if you haven’t already…and how you’re planning to promote them.

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May 5, 2011
The Number One Secret of Efficiency Every Business Professional Needs to Know

Do you ever have the sneaking suspicion that given the opportunity (and the right set of teeth) your to-do list would happily chew you up and spit you back out? Hey, I’ve been there. I think anyone who’s ever dipped their toes into the deep pool of business, marketing, printing and any other fast-paced, rapidly […]

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May 1, 2011
Easter Round-up: Printable Coloring Pages for Kids

Links to free, printable, Easter-themed coloring sheets for kids to keep you sane over spring break!

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April 25, 2011
Step Back and Let Yourself Be Speechless: A Lesson Every Marketing Designer Needs to Learn

Take a marketing lesson from our congressman and get straight to the heart of the matter. Let your visuals speak for themselves. Let yourself be speechless.

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April 16, 2011
Should Marketers Have Principles? The Crowd Weighs In on the Line Between Capitalism and Doing the “Right Thing”

Between selling baby formula in Africa, where potable water is a problem and a large percentage of the nation struggles with literacy, to packing and shipping out padded bikini tops for Tweens, the argument over who carries the ethical responsibility in these cases rages one.

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April 15, 2011
Random Wrap Up-Printing, Marketing and Everything in Between

Time to take a moment and look back over other top blogs in printing, marketing and graphic design through the week!

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April 14, 2011
You Can’t Judge a Book By Its Cover. Can You?

I’d like to take today to talk about one of my favorite clichés-that you can’t judge a book by its cover. When you’re talking about getting to know the people around you, you’re absolutely right. When you’re talking about whether or not to pick up the book sitting on the shelf…well, that can be a […]

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April 14, 2011
What’s the Most Important Thing You Put on Your Business Cards?

What’s the most important thing you put on your business cards? We all grew up with the cut and dried template of the perfect business card dangled in front of our faces. The one that listed our name, our company, our job title and our company information. Back when there were only a handful of […]

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April 8, 2011
The Million Dollar Question: Should Marketing Be Informative or Entertaining?

With the huge amount of information available on the Internet these days, marketing professionals have a new hill to climb they’ve never had to deal with before. They need to decide whether they’re going to inform their customers or entertain them to get the best return on their investment. Doctors often lament the over abundance […]

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April 7, 2011
Should I Pay for Stock Photography for Printing?

There are a ton of sites out there that offer stock photos for business, bloggers and designers, but very few of them offer them for free. That can leave you wondering if it’s worth the cash to buy the photo or if you should keep hunting around for an image that isn’t going to take […]

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April 6, 2011
Putting the Puzzle Together: Welcome to National Autism Month!

Welcome to National Autism Month! April 1st marked the beginning of National Autism Month and “Light It Up Blue”, sponsored by Autism Speaks and designed to spread autism awareness to men, women and children who aren’t living with autism. In the spirit of National Autism Month I’ve scoured the web and put together a collection […]

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April 5, 2011
Where Does Print Marketing Fit Into Your Marketing Mix?

I’ve heard it said that print marketing isn’t as important a part of the marketing mix as it used to be. I can’t argue with that. Not really. The Internet is opening a whole new horizon for marketers to break past people’s natural resistence to marketing messages. Print publications are slipping to the wayside in […]

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April 4, 2011
What Are Your Business Cards Telling Your Customers Behind Your Back?

Did you know your business cards were whispering behind your back? Telling your customers things that you’d really rather they didn’t hear?

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March 29, 2011
Teddy Bear Museum Launches Invisible Ink Campaign to Free Captive Bears

Sometimes the answers to life’s most pressing questions are hiding in the most unexpected places. In this case, we’re talking about the 1,140 bears living in cages throughout South Korea, waiting for their gall bladders to be harvested for use in traditional Asian remedies. In the photos below, the Teddy Bear Museum in South Korea […]

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March 25, 2011
Where to Find Graphics, Images and Stock Photos for Printing

What do you know about DPI? The abundance of the Internet is leaving marketing professionals and designers from around the world struggling to balance the differences between designing for the web and designing for print, designing for a corporate image or designing for personal use, and balancing the issue of DPI for all of the […]

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March 24, 2011
Will Your Customers See Your Coda In Your Printing?

Maybe branding isn’t the term you’re looking for when finding a way to translate yourself and your business into a tangible entity through printing. Maybe what you should be focusing on is finding your coda.

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March 21, 2011
Without Consistency In Print Marketing You’re Outta Here!

Take a lesson from the big leagues in brand consistency and making your print campaign a solid home run.

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March 19, 2011
What Would You Print on Your Dessert? Cornell University Launches the 3-D Food Printer

Cornell University develops the first 3-D food printer.

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March 5, 2011
Printing, Hot Clothes and What People Really Love About the Oscars

Have you ever wondered what it is that drives perfectly sane people to climb over each other, throwing hard, sharp objects at anyone unfortunate enough to get between them and the celeb who’s up on stage at the Oscars?

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March 4, 2011
Quotes: Seussical Nonsense from Dr. Seuss!

As we celebrate the birthday of one of America’s most beloved children’s authors, the man who gave us Horton Hears a Who, How the Grinch Stole Christmas and The Cat in the Hat, it seemed only right to celebrate with a collection of quotes from Dr. Seuss himself.

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March 2, 2011
Write Me a Headline That Gives Me a Reason

The average consumer sees 5,000 advertising messages each and every day, both online and off. They have a life. They’re not going to take the time to read them all. If you want them to listen, you need to write a headline that’s going to give them a reason.

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February 25, 2011
Why Insanity is Your Company’s Best Marketing Tool

Using mainstream marketing to sell your products is like skydiving with a pillowcase. Yeah, there’s a slim chance you’ll land in just the right spot for somebody to save your bacon. But I wouldn’t count on it. It’s far more likely you’re going to spend a lot of money to enjoy that giant splat at the end.

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February 24, 2011
Start the Weekend with a Smile! Quotable Business, Marketing and Printing Quotes to Share

Need a smile? A quick shot of inspiration? Quotable quotes in business, marketing and printing.

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February 18, 2011
Borders Closes Its Doors. What Does That Mean for the Future of Printing?

I was sad to get up this morning and find out that Borders, the second biggest bookstore in the country, was considering filing for bankruptcy. Yes, I know it probably puts me a little behind on the times-but really, with news like this who wants to know any sooner than you have to? This is […]

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February 18, 2011
Study Shows 99% of Journalists Expect You to Post Online After Printing

99% of journalists expect companies to have and maintain an online newsroom. 95% of those expect to see photos, company background and product information while they’re there. What does that mean for you and your company?

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February 17, 2011
How to Choose the Proper Text Alignment for Your Next Printing Projects

Time and tide wait for no man. Neither do trends in text alignment when it comes to your printing projects, leaving businesses agonizing about the best way to line up their words when designing their printed materials. A look at how to choose the right text alignment for the best results on your project.

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February 14, 2011
People Want Entertainment, Not Advertisements: How to Make Your Print Media Appeal to a New Brand of Consumer

It’s easy to see how you play the entertainment card when you’re filming a video. You’ve got action on your side. But if you’re going to do business with this new brand of customer, you need to entertain as well as inform in all aspects of your marketing campaign-including your offline marketing materials.

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February 12, 2011
Speedlink: 10 Great Print Design Posts You Really Should See

10 great print design posts from graphic designers around the web.

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February 10, 2011
4 Printing Ideas for Local Marketing After Turning Your Passion into Your Day Job

4 marketing secrets that will help you drum up business in your neighborhood without turning into the guy that everybody loves to hate!

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February 9, 2011
The Top 10 Books in Printing and Publishing for February 2011

Employee call-outs reach all time highs through cold and flu season. Indoor working environments and the need to be right on top of each other in the morning coffee machine huddle send the germs flying. Kids haul everything but the kitchen sink home from school (and we can’t verify that wasn’t there either). If you’re […]

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February 8, 2011
Using Shock Factor When Printing Posters for Your Non-Profit

If you want to get your point across when printing your posters, you need to rip those rose-colored glasses off

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February 3, 2011
How Much is Too Much When You’re Picking Images for Printing Posters?

Murals. Collages. Massive collections of images meant to divert the eye quickly from one image to the next. Great when you’re putting pictures on your living room wall, not so good when you’re printing posters for your latest marketing campaign.

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January 30, 2011
4 Tips to Keep Your Customers Smiling This Winter

Snow might not be enough of a reason to keep your customers in, but it is enough of a reason to make sure they’re not happy about it! Here are four ways to keep your customers smiling this winter.

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January 21, 2011
8 Ways to Be More Creative

“The imagination imitates. It is the critical spirit that creates.” Oscar Wilde We’ve all stared in awe at amazing 3-D sidewalk art, or a breathtaking photograph, or a building that’s obviously off the beaten path. Way off the beaten path. Envy abounds. Who are these creative geniuses? They’re you. All right, so they’re not really […]

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January 19, 2011
The 10 Best iPad Apps and How Businesses Are Using Them to Power Their Marketing Campaign

Apple is the hottest thing on the news these days. With that in mind, we thought we’d take a minute or 3 and look at the 10 hottest iPad apps on the market and how business owners are using them to power their marketing campaign (or could be using them, if they’d just get past that whole prejudice about actually working at work…)

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January 18, 2011
Social Media Marketing: How Much Is Too Much?

The Internet is the new global frontier for today’s marketers. Between Twitter, LinkedIn, Four Square, Facebook, Second Life, blogging, Friendster…well, I could keep going on, and on, and on, but I won’t. I think it’s enough to say that there’s no shortage of social media options out there for you and your company, and if […]

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January 12, 2011
Seeing (and Printing) Green, Take Two

Uh oh. I realized this morning that this post didn’t post, but was instead sitting around taking up space in my drafts folder. My fault? Probably. So many buttons, so little time. To everyone that stopped by on Friday to catch up on the ins and outs of the color green…please let me live! And […]

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January 10, 2011
You Don’t Have to be Mary Sunshine to Use Yellow when Printing Your Marketing Materials

Walk up to a psychologist or an interior designer and ask them about the color yellow. Go ahead. I dare you. 9 times out of 10 they’re going to tell you that an abundance of yellow is over-stimulating. It should be used as a secondary color at best. Are they right? Yes…and no. How much […]

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January 10, 2011
South for the Winter

I’m going to step aside from our regularly scheduled blog posts to wish everyone a happy, happy holiday-and tell you to tune back in after the holidays, when we’ll pick back up with our conversation on choosing the colors for your marketing campaign this winter. That’s right all, I’m flying south for the winter-but only […]

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December 17, 2010

Printing Holiday Party Invitations Yesterday marked the first holiday party of the year here at East Ridge Printing-sort of. Actually, it was more of a southern barbeque fiesta in honor of the holidays done potluck style, but it definitely marked the beginning of the holiday season for all of us. It also got us thinking […]

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November 26, 2010
Direct Mail Marketing 101: People Pay More Attention When They See What You’re Selling

How to use our natural response to visual stimuli to create direct mail marketing pieces that zing.

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November 19, 2010
Why Most Printing Services Ask for a PDF

Have you ever noticed how many different versions of each type of software are on the market today? When sending an Office document you have to find out which version the recipient has or save it as a compatible file. Incompatible files look like they’ve been written in hieroglyphics. Imagine working in a professional printing […]

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November 11, 2010
Holiday Cards? Thanksgiving Invitations? Christmas Pictures? Yep, the Holidays are Here!

The 411 on holiday cards for business and family: Where to get them, why you should send them and how to make them work for your business.

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November 1, 2010
Marketing in True Sally Hogshead Style: STOP BEING BORING!

What would possess a perfectly sane human being to get up and tap dance on top of their desk in the middle of the day? That’s the secret. And it’s a secret you want to master if you’re going to master the ins and outs of marketing success.

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October 26, 2010
The Pros and Cons of Digital Printing

When you’re knee deep in digital printing projects all day long, it’s easy to forget that not everyone is going to know whether they should go with digital printing or bob and weave to the sounds of a traditional offset press. With that in mind, and the sound of the digital printer whirring in my ear, I thought I’d kick off the week with a quick run-down of the pros and cons of digital printing.

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October 26, 2010
ZED Cards, Models and Actors, Oh My!

There’s a lot of stiff competition for parts, roles and modeling gigs. That’s never changed. What has changed over the years are the ways these models and actors are making a first impressions Stellar performances count. Stellar performances accompanied by a killer ZED card are the keys to closing the deal.

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October 22, 2010
Direct Mail Marketing 101: Updated Mailing Lists are Good, Wrong Addresses are Better

Update your mailing list. Update your mailing list. Update your mailing list. Take the words, set them to the tune of “MMMBop”, and you’d have the theme song for today’s direct mail marketing industry. (Seriously. Try it. It works. Eerily well.) Updated mailing lists are important to make sure your direct mail marketing materials are […]

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October 20, 2010
Build Your Business Multi-Channel Marketing Campaign Like Mother Nature Built the Iceberg

Mother Nature had the right idea long before anyone ever heard of business, branding or multi-channel marketing.

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October 14, 2010
But Moooo-ooom, I Don’t Want to Send Holiday Cards This Year!

2 excellent reasons to take the time to send Christmas cards to your clients.

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October 13, 2010
Is Your Monster an Old Spice Monster? Sesame Street Pays Homage to the Old Spice Guy

Sesame Street’s Grover does his best impression of the Old Spice guy as we learn the word “on”.

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October 12, 2010
Run Like You Stole It

“Run like you stole it” is the relay runner’s motto, encouraging them to get their feet moving faster. The question is, what does that mean? And how can you use it, even if you’ve never strapped on a pair of running shoes in your life?

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October 12, 2010
The Next Big Thing: The Kickoff of Sports Program Printing.com

With the launch of Sports Program Printing.com we’re finally getting the chance to do something we’ve been dying to do since budget cuts all but obliterated the sports programs of area schools: Give Booster Clubs the tools they need to close the gap between the budget they have and the cash they need.

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October 8, 2010
Work vs. Life: Is Your Business a Fish or a Megatooth Shark?

When your business is the predator all the little fishies fear, you never have to worry about being run out of town. But what happens when your business becomes the megatooth shark that’s gobbling up all the other fish in your life?

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September 27, 2010
Print What You Think, But Think Before You Print!

Stay tuned for the world’s best examples of why you need to research and proofread your business marketing materials before you send them to print.

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September 24, 2010
RGB vs. CMYK: Speaking the Language of Ink

How printer savvy are you? Do you know the difference between RGB and CMYK?

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September 23, 2010
Small Business Marketing, Fishing, and Other Oxymorons

How much is too much? What fishing can teach us about the art behind small business marketing.

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September 22, 2010
How Google Instant is Rocking Small Business Marketing

Knowing Google came out with another incredible piece of technology that people are going to be talking about for the next month isn’t exactly news. We almost expect it from them these days! What is news is what Google Instant can teach you about giving your customers what they really want from your business.

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September 20, 2010
Small Business Marketing Tips, Part 3: Making Your Direct Mail Marketing Campaign and Your Social Media Marketing Work Together

Peanut Butter and Jelly. Romeo and Juliet. Apples and Bananas. Pizza and Pepperoni. Spaghetti and…well, you get the picture. Some things were just meant to be together…just like direct mail marketing and social media.

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September 17, 2010
Taking Your Online Appearance Off the Air with Your Direct Mail Marketing Materials

When you made your website, you made it with those sharp contrasts and brilliant colors in mind. You made it so that it was designed to stand out in the crowd and entice people to stop by and take a look. You made it so that it would appeal to the visual senses of your consumer. That’s precisely what you need to do with your offline direct mail marketing materials.

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September 16, 2010
Small Business Marketing Tips, Part 2: Put Some Personality Into that Smile

How many passionless commercials have you sat through over the years? If the advertising companies are doing their job, the answer to that should be…none. And that’s a lesson we should carry with us into every aspect of our small business marketing.

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September 14, 2010
Did You Know…that People Are Still Reading Your Ads in the Circulars?

Not only are people sill reading circulars like newspapers and magazines, they’re more likely to trust what they have to say.

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September 13, 2010
3 Steps to Write Headlines that Zing

Studies show that today’s marketer has exactly three seconds to convince their audience to listen to what they have to say. That’s right. Three. Not thirty, not ten. Three. If you haven’t hooked their attention by then, your direct marketing materials are going in the trash and your customer has moved on to someone else’s marketing materials-and if that someone else knows the secret of how to write zingy headlines, they’re going to give that someone else their business.

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September 9, 2010
Are You Writing for All the “Write” Reasons?

Before you start a blog you need to figure out what it is you want to do with it to make sure that each time you sit down and write a blog, you’re blogging for all the “write” reasons. The same rule applies when you’re writing copy for your offline marketing materials.

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September 8, 2010
Take Your Marketing Plans from Inspiration, to Innovation, to Implementation

Here’s a look at how your company can take its marketing plans from inspiration, to innovation, to implementation.

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September 3, 2010
Does Your Brand Have a Cold, Wet Nose?

Since I know most of you don’t sit around stalking market research blogs, and that anyone involved in sales, branding, customer service or any marketing position absolutely HAD to see what he had to say, I’m going to keep my own input short and sweet today and recommend you shoot on over to Joel’s blog to find out if your brand has a cold, wet nose!

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September 1, 2010
11 Ways to Set Your Word of Mouth Marketing Campaign on Fire

Nowhere is it written that you shouldn’t work on pumping up your word of mouth marketing campaign and referral process just because it’s stepped onto Facebook and Twitter (and the rest of the digital world) instead of hanging out by the street corner. Word of mouth is great! If someone’s willing to stop talking about themselves long enough to start talking about you, you know you’re doing something right.

The question is, how do you get your customers moving in that general direction? Here are 11 tips to help you light a fire under your word of mouth marketing campaign. Just make sure you’re braced for impact!

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August 31, 2010
Why Web Graphics are the Kiss of Death for Your Print Marketing Campaign

Why 72 DPI Website Graphics Just Don’t Make the Grade for Your Printed Marketing Materials If someone told you that there was a completely free resource sitting right at your fingertips that could provide enough unique graphics to fuel your marketing campaign for, oh, say, the rest of forever, what would you tell them? I […]

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August 30, 2010
10 Ways to Increase Productivity, Kick Your Energy Into Overdrive and Cram 27 Hours’ Work Into a 24 Hour Day

Whether you’re overscheduled, haven’t mastered the more intricate components of effective time management or simply fall prey to distractions from the time you get up to the time you go to bed, if you’re constantly ending your day with a to-do list that’s longer than the one you started with it’s time to step back, re-evaluate, and put these simple principles into play to help you crank your productivity into overdrive.

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August 27, 2010
Like a Good Neighbor…is Your Small Business Really There?

We see small business owners, educators and non-profit organization volunteers walk through our front doors all the time. In the past few weeks, however, we’ve done a belly flop straight into the deep end of the proverbial networking pool. Why? Because being a good neighbor is about more than keeping our noise pollution down. It’s about taking care of the people and businesses around us.

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August 19, 2010
Slashing Your Way Through the Jungle of Small Business Marketing Materials

Are you drowning under the weight of all of your choices for small business marketing materials?

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August 17, 2010
Protect Your Team: Prevent Employee Burnout

When you’re talking about employee burnout an ounce of prevention is DEFINITELY worth a pound of cure! The question then becomes, what causes burnout? And how do you stop it before it gets started?

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July 21, 2010
Are You Getting Scammed on Your Print Jobs?

I think it’s pretty safe to say that we know printing, don’t you? After all, we’ve been doing it for 70+ years! Over the years we’ve done our homework, talked to our customers and discovered the horrifying truth behind commercial printing. Before they came to us, way too many of our customers were getting scammed […]

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July 20, 2010
Choosing Graphics for Your Posters, Flyers and Other Marketing Materials

You know those billboards downtown that just grab your eye and won’t let go? Have you ever looked and wondered, “Why can’t I come up with something like that”? We’ve all had those moments. Even the most talented designers in the world take a look at the country’s hottest advertisements and say, “Why didn’t I […]

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July 19, 2010
Have a Spectacular 4th of July (with a Spectacular 4th of July Dessert!)

Happy 4th of July everyone!

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July 3, 2010
How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 8: Personalization Counts

Can personalization ever be overdone? 64% of US/UK consumers say no-and that today’s marketers aren’t up to snuff.

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June 25, 2010
Learn Copywriting from Twitter

I know I said we were going to take a look at securities and non-disclosures today. I can hear the screams of outrage emanating from everyone who tuned in today to fine-tune their paperwork! Don’t worry, we’ll be back with that tomorrow. This morning, however, I stumbled across the video embedded below and felt it […]

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June 10, 2010