Teddy Bear Museum Launches Invisible Ink Campaign to Free Captive Bears

Sometimes the answers to life’s most pressing questions are hiding in the most unexpected places.

In this case, we’re talking about the 1,140 bears living in cages throughout South Korea, waiting for their gall bladders to be harvested for use in traditional Asian remedies. In the photos below, the Teddy Bear Museum in South Korea created a poster with invisible adhesive to show how indifference contributes to the plight of Korea’s bears.

Every time a dirty shoe steppedĀ on the bearĀ the dirt clung to the adhesive, creating an invisible ink-like effect that gradually caged the bear as the day went by. The QR code in the upper corner? A lock, and an instant connection to the collection campaign for an organization protesting bear farming.