November 27th they were signed, sealed and sitting on the corner of our kitchen table waiting to be delivered. Newspape
rs? Nope, good old fashioned family Christmas cards.
My mother was a fanatic about making sure they went out right after Thanksgiving, and while I hated spending hours licking envelopes and putting on stamps I always got the point when some random family member we hadn’t spoken to in years called us up and said, “Thank you so much for the Christmas card! I didn’t think you’d even remember me!”
You can’t buy that warm, fuzzy feeling.
Fast forward a few years and it’s time to dole out that warm fuzzy feeling again. How? By sending holiday cards from your business to your clientele. When you take the time to send a Christmas card (especially if you sign them by hand…or at the very least, scan and print your signature) you will:
• Show your clients you value their business, but more importantly…
• Prove to your clients there’s a person behind the corporation.
These days, it’s all about making that personal connection-and what better way to make that connection than with a little holiday cheer?