How many passionless commercials have you sat through over the years? The ones without an ounce of personality to their name that made you feel like you were watching your freshman chem professor in monotone over…and over…and over again. That left you feeling about as inspired as wet paint.
If the advertising companies are doing their job, the answer to that should be…none. And that’s a lesson we should carry with us into every aspect of our small business marketing.
The average consumer sees 5,000 marketing messages each and every day. They’re usually getting multiple ads tossed at them at once, and those ads are usually competing for their attention on a never-ending sliding scale. It’s the one that’s the most noticeable that’s going to walk away with the viewers at the end of the day, and it’s the business that walks away with the most viewers at the end of the day that’s going to enjoy the greatest ROI on their commercial return. Notice a connection here?
Apply that same principle to every other area of your small business marketing and advertising endeavors, from your social media to your direct mail promotions to your flash banner ads, and you’ll have a winner on your hands. Don’t be afraid to crack a joke, toss in a funny cartoon or set it to a catchy jingle. Your marketing efforts don’t have to read like a history text. In fact, we don’t recommend it.
When people enjoy what they see, they’re going to want to come see what you’re talking about. Put some personality behind that spokesperson smile when you’re launching a small business marketing campaign and you’ll have the tools you need to make your company soar .