Here’s a fun fact for you. According to Lisa Buyer over at SearchEngineWatch.com, 99% of journalists expect companies to have and maintain an online newsroom. 95% of those expect to see photos, company background and product information while they’re there. What does that mean for you and your company?
It means that those awesome brochures, catalogs, posters, flyers, business cards and other materials you’ve been printing need to find their way out onto the web, along with the latest updates and press releases on what’s happening with your company.
It makes sense when you think about it. Journalists live for tight deadlines, which means there’s only so much time for them to come over and dig through your company’s dirty laundry. They’re going to be doing their prep work out on the web. The question is, what are they going to find?
Putting a digital copy of your materials online after printing gives you the chance to decide what kind of first impression your journalist is going to get. Remember, if you’re not giving them the information they need, someone will! This is a great chance to secure the publicity you want by ensuring that your business and your new media mediator get off on the right foot.