I don’t often do a fly-by blog post, but I recently stumbled across an amazing article written by Joel Rubinson and published in his blog on market research (http://blog.joelrubinson.net, if you’re interested). Since I know most of you don’t sit around stalking market research blogs, and that anyone involved in sales, branding, customer service or any marketing position absolutely HAD to see what he had to say, I’m going to keep my own input short and sweet today and recommend you shoot on over to Joel’s blog to find out if your brand has a cold, wet nose!
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