Run Like You Stole It

I know I promised you tomorrow, but alas, tomorrow became Monday. Actually, it’s about 10 pm on Sunday night, on the other side of a long and eventful weekend…so eventful, in fact, that I can honestly say I feel like today’s small business marketing blog post has taken on a whole new dimension.

The one where we learn to run like we stole it.

“Run like you stole it” is the relay runner’s motto, encouraging them to get their feet moving faster. (It also, coincidentally, is the motto proudly emblazoned on the back of our boss’s daughter’s cross-country team t-shirts, which is why I started thinking about it!) The question is, what does that mean? And how can you use it, even if you’ve never strapped on a pair of running shoes in your life?

• Don’t look back. In the horror movies, it’s always the girl who stops and looks back that ends up being eaten. Why? Because looking back slows you down. There’s a lesson here. I’ll bet you can figure it out.

• Keep your eye open for great opportunities. The escape artist never misses a chance to duck out of the line of sight, and the opportunist never misses a chance to reach their goals more quickly, or more effectively.

• Don’t give up! After taking off with the diamond ring, you wouldn’t slow down just because the police were gaining on you, would you? Even when the going gets tough and it looks like the opportunity you’re looking for is nowhere to be found, don’t give up!

• Run as fast as you can, jump as high as you can and try as hard as you can. I think this one’s pretty self-explanatory, don’t you? And they say kids these days can’t learn anything from tv…