Good morning! Hopefully by now you’ve had a chance to grab a cup of coffee, shake the sleep from your eyes and dig in to your daily to-do list. I know that list seems impossibly long sometimes, but hang in there. You’ll make it eventually!
Today marks the 9th part of our 10 part series on integrating your offline marketing campaign with your online/email marketing campaign and was inspired by a video I watched yesterday of a conference hosted by Tony Robbins. Most of you probably know the name. Business Mastery? If you don’t know who he is, check him out.
Anyway, I was listening to one of his guest speakers and he said something that struck me hard-to make a name for yourself you have to step on some toes. All right, so that wasn’t exactly how he phrased it, but this is a family friendly blog! Rated G, or at least PG-13. The point isn’t how he phrased it, although it did make me laugh. The point is, he was right.
“I don’t know the key to success, but the key to failure is trying to please everybody.” Bill Cosby
Too often as marketers we believe that the secret to success is to make everyone happy. We bend over backwards trying to maintain our reputation, soothe hurt feelings to keep our good name and give away hundreds in freebies to curry favor with our customers. That’s all well and good, but when do you have time to build your image when you’re so busy living up to the image everyone wants you to have?
You can’t win a war without engaging in a skirmish or two!
Too often I see people whose online/email campaigns are full of life and zest, but their offline direct mail campaigns fall flat on their faces as they fall all over themselves to be politically correct. Are you appealing to a different audience? Absolutely not! So why launch two totally different strategies to appeal to the exact same people?
I’m not saying you have to go out of your way to anyone that isn’t going to use your business. I’m just saying be true to yourself. Stay true to your goal in your online/email marketing and your offline marketing campaigns, and don’t be afraid to step on a few toes to get your point across, and you’ll have the momentum you need to launch your brand the way it deserves to be launched.