Marketing Channels for Non-Profit Events

Who's going to know you have a frog that can play the sax if no one knows where he's going to be?

I’ve said it before, and I’ll say it again: The biggest obstacle, the white elephant in the room, standing between the success of a non-profit and not being able to drag donations out of a dumpster is the fact that people feel too separated. They visualize too much distance between themselves and the cause they’re being called on to support. They don’t feel an emotional connection to the people they’re going to help, and so they don’t.

That personal connection is key, and the best way to get people involved at large is to host an event. Whether you’re having a meet and greet, hosting a charity concert or sponsoring a Winter Carnival, you want to get people engaged. The event, if planned properly, should do that on its own; however, you can’t get anyone engaged if no one decides to come! That’s why it’s important to make sure you choose the right marketing channels for your non-profit events.

There are literally hundreds of channels you can use to advertise your non-profit event, and I’m sure there are some I haven’t even thought of yet! That being the case, here are a few ideas to get you started. If you can think of any non-profit marketing channels I missed, or you have a success story you’d like to share to inspire our readers, feel free to share in the comments below!

Marketing Channels for Non-Profit Events

Newspapers
Television
Schools
Grocery Stores
Billboards
Store Exteriors
Personal Invitations (Great for large and/or corporate donors)
Flyer Distribution

Cartoon created by Jeff Bucchino, “The Wizard of Draws”. WWW.CARTOONCLIPART.COM