When you’re driving down the Interstate and you see a big, golden “M” towering over the highway, what are you looking at? That particular logo design is reserved exclusively for the McDonald’s Corporation, and you know that somewhere out there is a Big Mac with your name on it. What about a computer with an apple with a bite taken out of it? It’s an Apple, Inc. product, right?
A custom logo design identifies your brand. As soon as people see that logo they know exactly who made a product (or is offering a particular service). Now, if you’ve done your homework, you know the foundation of personal branding is to build a reputation for success and quality. If you consistently create a high quality product or offer a high quality service, as soon as people see your logo their mind is instantly tells them, “This product is worth the cost”.
See what world-famous graphic designer David Airey has to say about logo design at http://www.logodesignlove.com/.
So how do you create a strong, custom logo design for your company?
Bringing Your Vision to Life
Coca Cola Classic Logo
At East Ridge, we often help our customers piece together their ambitions and goals for their company and transform them into a logo design for their business. The foundation of any good logo design is going to be your vision for your company. Do you want people to see your company as classic or contemporary? Do you walk the cutting edge of technology, or do you prefer to do things the old-fashioned way?
Translate that vision into your logo design. In the words of David Airey, a logo helps people rapidly remember their experience with a certain company through visual association. What’s your logo saying about you?