Happy Old Stuff Day! No, I’m not making this up. March 2nd is actually officially recognized as Old Stuff Day. It’s the day you yank all your “old stuff” out of the closets, desk drawers, attics, basements and inboxes, dust it off, spruce it up and put a fresh foot forward.
In honor of Old Stuff Day we’re going to take some time to look at what your marketing team should be doing with your old stuff.
Got stuff?
**Quick disclaimer: Officially, Old Stuff day is recognized as a day to do something new and exciting rather than the “same old stuff” over and over again. So if you want to just scrap it all and put a new foot forward, no one’s going to hold that against you! But let’s face it-you’ve got piles of that same old stuff lying around. Everyone does. We’re all packrats at heart. So this is a look at how to take it out, dust it off and recycle it into a fun and powerful marketing tool for your company. **
Old Marketing Materials
Thanks to the savings associated with buying materials in bulk rather than in individual pieces, you’ve probably got piles of old marketing brochures and other materials lying around. Old campaigns. Old materials. Old information.
Old message. Old you.
You wrapped up that campaign years ago. So why are the promo materials taking up space in your closets that could be used to hold more Christmas decorations? (Or stash your top-secret alien communicator where the boss won’t find it…)
This is your big chance to make a change. Pick up all those old brochures, business cards, posters and flyers and stuff them in a recycling bin somewhere. Give them a fresh start and give yourself room and permission to move forward with your new marketing campaign while you’re at it.
Old Ideas
If you’ve got a marketing team worth their salt you’ve got piles of old, unused marketing campaign ideas sitting around somewhere gathering dust. You’re also probably digging for even more new and outrageous ways to blast your competition out of the water.
Instead of looking at what companies are doing today, why don’t you dust off some of those ideas from yesterday? Everyone’s jumping into the great marketing debate today using mainstream marketing techniques from FB to Twitter, and everyone’s clamoring to use the next best thing. In the meantime, those niches that were so cluttered yesterday and growing emptier and emptier as time goes by.
Yes, some of those niches are out of style and completely ineffective for reaching today’s audience-but some of them aren’t. Take a look at those ideas you shelved and see if some of them could be tomorrow’s next big thing.