Everyone might have at least one shade of blue they’ll count as one of their favorite colors, but voters are still out when it comes to the color purple. So where does that leave you when it comes to your company’s winter marketing campaign?
A Color for All Seasons?
Like blue, purple is a very cool color that’s most appreciated in the summertime and should be used with care during the winter months. Unlike blue, however, purple is different enough to be striking against a solid background of grays, browns and pastels, making it a color for all seasons.
What Does It REALLY Mean?
I’ve said it before, and I’ll say it again (and over and over again throughout this color series, until you’re sick of hearing it). You want your marketing materials to catch the eye of any potential clientele that happen to come your way, but you also want to make sure you’re making the right impression.
Since studies show th
at adolescent girls are the most likely to count purple as their favorite color, you can see where we’re coming from.
Aside from it’s obvious appeal to females under the age of 20, what does integrating the color purple into your marketing materials say about you and your business?
Purple is a symbol of richness and prosperity, which is why it’s so often associated with royalty. Or it’s associated with royalty, which is why it’s so often associated with richness and prosperity. Either way.
It’s also associated with mystery, wisdom and sophistication, which is great for companies with a creative bent who want to inspire imagination in their clientele but not so great for businesses whose reputation is built on a platform of trust. And when overused it can make people think you’re being fake, so if you’re contemplating using purple in your marketing scheme be sure to keep everything in moderation.