Give a man a fish, you feed him for a day. Make a man laugh, and he'll remember you for a lifetime.
Hello, hello, and welcome to a beautiful Tuesday! (Yes, I have had too much coffee. How did you guess?) With fall in full swing and businesses gearing up for the holiday season, I thought I’d kick off with the first in our series on small business marketing tips for today’s budget savvy business.
Know how to make ‘em laugh.
If you tuned in last week, you caught my post on how to make yourself stand out in the crowd when you were out hobnobbing with other big industry players. A sense of humor is a vital and wonderful thing. It’s also a memorable one, which is why bad knock-knock jokes, horrible pick-up lines and cheesy one-liners have lived on long after they should have happily (and quietly) expired.
The human mind’s capacity to remember and relate to humor makes it an invaluable marketing tool for your business. A funny ad, such as the Old Spice viral campaign video shown below, can go a long way toward building brand recognition for your business. It also makes meetings more tolerable, networking occasions a lot more fun, and networking events more memorable. So feel free to toss in a dash of humor whenever your material is dry, your audience is zoning out, you’re elbow to elbow with some pretty tough competition or, on occasion, when you have a chance to make fun of yourself.
Just don’t take advantage of the opportunity to make fun of your competition. That’s just bad manners.