Hello, and welcome to the first part in our five part series on non-profit fundraising! At East Ridge Printing we get to work with non-profits from all across the country, and I can quite honestly say that absolutely nothing feels better than helping an organization reach its goals to give back to the community. With that in mind, I wanted to kick this series off by talking about marketing tools for non-profit fundraising.
Why? Because that’s what we do.
Direct Mailers
It doesn’t seem to matter how far into the digital age we’ve come. The direct mailer, or direct mail piece, or direct mail marketing piece, whatever your organization happens to call it, is still one of the key tools in the arsenal of any non-profit organization. Direct mailers deliver your message directly to the doorstep of your key participant, whether they’re a donor, an attendee or a sponsor, and they do a great job of making sure people see your message they way you mean it to be seen.
Posters
Non-profit fundraising may have its share of exclusive, invitation-only events, but it also has its fair share of public events that definitely warrant putting posters up in very public places. A good poster should have its share of savvy design elements, carefully chosen colors and, perhaps most importantly, easy to find information!
Now, I’m not much of one to recommend ordering materials in bulk for multiple events, since it’s so easy for things to change and you to wind up holding on to piles of posters, brochures and cards that are literally useless, but event posters with your organization’s logo and a little spot underneath to write in the name, date, time and location of your event are a great, low-budget way to advertise your events without having to spend a fortune to reprint those posters if the date happens to change.
Personalized Invitations
If you’re going to be sending out invitations to your non-profit fundraising event, step it up a little bit by using the personalization features offered by digital variable printing. Putting their name on their invitation rather than sending out invitations en masse is a classy way to make a great first impression.
Are there more ways to market your non-profit fundraising event? Of course there are! Stay tuned for more in our fundraising series, and don’t forget to put your own comments below!