A strong brand should be present both online and off.
What would you say if I told you having visually appealing emails is just as important as having visually appealing direct mailing materials if you want your customers to actually read what you’re trying to send? Surprise, surprise! Today we’ll take a look at successfully blending the design of your online and offline marketing materials to establish your brand, catch the eye of your clientele and get the best results possible for both.
Breathe in. Now breathe out. You don’t have to be a graphic design whiz kid to design a good online email marketing campaign, especially if you’ve already got an offline direct mail marketing campaign in the works. Take a look at the direct mail marketing materials you’ve been sending out for the past 6 months. What’s consistent about them? Do they all have the same cover/header? Do they have a similar color scheme? Is your logo prominently featured? Do you start or end each one with your slogan?
Take all of those design elements that tie your offline direct mail marketing materials together and put them into your email templates. This is called branding, and yes, it really is just that simple! You want your customers to associate all of your marketing materials with your company (and no one else) and using similar templates, headers, design formats, fonts, logos, copywriting trends and color schemes is the very best way to do that.
Speaking of which…
Tune in tomorrow to dig deeper into the ins, outs, ups and downs of copywriting for your email marketing campaign and your direct mail marketing campaign to cement your company’s image in the minds of your customers!
*My apologies to everyone who tuned in yesterday, we’re still working out the technical details on some of our social media management tools. We’ll figure out eventually!*