For years, companies have been using pretty pictures to market their goods.
Is there anything that direct mail marketing can do email marketing can’t? Absolutely! Have you ever tried to add visual appeal to the headline of your emails? It can’t be done. Visually attractive ads are what encourage us to pay attention to the marketing materials that land in our mailbox, which means if you’ve got a savvy designer your direct mail campaign can reach customers that your email campaign can’t.
The question is, with so many people clinging desperately to their anonymity and a huge percentage of customers dragging their feet at the mere mention of the possibility of giving out their personal information, how do you grow an extensive mailing list? By using your email list, of course!
Here’s how it works. If you’re a smart marketer you know that most people aren’t going to want to be on both mailing lists, nor are they going to refer their friends to your direct mailing list, if you don’t have something new, fun and unique to offer. So the key is to add value to your direct mail campaign that you don’t have in your email campaign, then advertise it to your email list. Profusely.
What kind of added value are we talking about? How about product samples? Free in-home consultations? Offline gift cards? Think out of the box, then spread the word. You’d be amazed at how many people will jump at the chance to give you their home address if they know they’re going to get something out of it in return.
Why are so many people hesitant to pass out their home address these days? How can you instill confidence in your customers? Join us tomorrow as we take a look at how your customers think you’re using their personal information and what you can do to tell them otherwise.