What does it mean when someone tells you to choose an image for your business? Are they talking about a logo? The design of your lobby? The posters you’re going to hang around town? The way you hand out your presentation materials?
The answer is-yes.
Image is an ephemeral concept that’s going to prove to be very, very important to your business. Why? Because the way you’re viewed in the business world is the heart and soul of your company’s future. A trendy, upbeat image will attract customers and clients looking for a company that’s “in the now”. A conservative, traditional image will draw customers to you that are looking for the solidarity of an established institution.
It’s going to be up to you, as a business owner, to choose an image for your company. Do you want to be seen as a contemporary swinger? Or the personification of “old-school values”? Perhaps a combination of the two? Who is it you’re trying to reach?
Ahhh…who are you trying to reach? That’s the core of any successful company business. Everything about your company, from the
Are you looking for a metro image for your company, or something more "down home"?
design of your logos to the colors in your lobby and the presentation of your posters, should be built around the people you want to attract. For example, a company looking for a hip, metro image would work primarily with blacks and reds, opting for a stylish, smooth design. On the other hand, a children’s toy store would use lots of bright, primary colors, utilize cartoon characters and appeal to their consumers on a family oriented level.
What’s your image saying about you?