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The Pros and Cons of Digital Printing

When you’re knee deep in digital printing projects all day long, it’s easy to forget that not everyone is going to know whether they should go with digital printing or bob and weave to the sounds of a traditional offset press. With that in mind, and the sound of the digital printer whirring in my ear, I thought I’d kick off the week with a quick run-down of the pros and cons of digital printing.

ZED Cards, Models and Actors, Oh My!

There’s a lot of stiff competition for parts, roles and modeling gigs. That’s never changed. What has changed over the years are the ways these models and actors are making a first impressions Stellar performances count. Stellar performances accompanied by a killer ZED card are the keys to closing the deal.

Direct Mail Marketing 101: Updated Mailing Lists are Good, Wrong Addresses are Better

Update your mailing list. Update your mailing list. Update your mailing list. Take the words, set them to the tune of “MMMBop”, and you’d have the theme song for today’s direct mail marketing industry. (Seriously. Try it. It works. Eerily well.) Updated mailing lists are important to make sure your direct mail marketing materials are […]

Build Your Business Multi-Channel Marketing Campaign Like Mother Nature Built the Iceberg

Mother Nature had the right idea long before anyone ever heard of business, branding or multi-channel marketing.

But Moooo-ooom, I Don’t Want to Send Holiday Cards This Year!

2 excellent reasons to take the time to send Christmas cards to your clients.

Is Your Monster an Old Spice Monster? Sesame Street Pays Homage to the Old Spice Guy

Sesame Street’s Grover does his best impression of the Old Spice guy as we learn the word “on”.

Run Like You Stole It

“Run like you stole it” is the relay runner’s motto, encouraging them to get their feet moving faster. The question is, what does that mean? And how can you use it, even if you’ve never strapped on a pair of running shoes in your life?

The Next Big Thing: The Kickoff of Sports Program Printing.com

With the launch of Sports Program Printing.com we’re finally getting the chance to do something we’ve been dying to do since budget cuts all but obliterated the sports programs of area schools: Give Booster Clubs the tools they need to close the gap between the budget they have and the cash they need.

Work vs. Life: Is Your Business a Fish or a Megatooth Shark?

When your business is the predator all the little fishies fear, you never have to worry about being run out of town. But what happens when your business becomes the megatooth shark that’s gobbling up all the other fish in your life?

Print What You Think, But Think Before You Print!

Stay tuned for the world’s best examples of why you need to research and proofread your business marketing materials before you send them to print.

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