How printer savvy are you? Do you know the difference between RGB and CMYK?
How printer savvy are you? Do you know the difference between RGB and CMYK?
How much is too much? What fishing can teach us about the art behind small business marketing.
Knowing Google came out with another incredible piece of technology that people are going to be talking about for the next month isn’t exactly news. We almost expect it from them these days! What is news is what Google Instant can teach you about giving your customers what they really want from your business.
When you made your website, you made it with those sharp contrasts and brilliant colors in mind. You made it so that it was designed to stand out in the crowd and entice people to stop by and take a look. You made it so that it would appeal to the visual senses of your consumer. That’s precisely what you need to do with your offline direct mail marketing materials.
How many passionless commercials have you sat through over the years? If the advertising companies are doing their job, the answer to that should be…none. And that’s a lesson we should carry with us into every aspect of our small business marketing.
Not only are people sill reading circulars like newspapers and magazines, they’re more likely to trust what they have to say.
Studies show that today’s marketer has exactly three seconds to convince their audience to listen to what they have to say. That’s right. Three. Not thirty, not ten. Three. If you haven’t hooked their attention by then, your direct marketing materials are going in the trash and your customer has moved on to someone else’s marketing materials-and if that someone else knows the secret of how to write zingy headlines, they’re going to give that someone else their business.
Before you start a blog you need to figure out what it is you want to do with it to make sure that each time you sit down and write a blog, you’re blogging for all the “write” reasons. The same rule applies when you’re writing copy for your offline marketing materials.
Here’s a look at how your company can take its marketing plans from inspiration, to innovation, to implementation.