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People Want Entertainment, Not Advertisements: How to Make Your Print Media Appeal to a New Brand of Consumer

It’s easy to see how you play the entertainment card when you’re filming a video. You’ve got action on your side. But if you’re going to do business with this new brand of customer, you need to entertain as well as inform in all aspects of your marketing campaign-including your offline marketing materials.

Speedlink: 10 Great Print Design Posts You Really Should See

10 great print design posts from graphic designers around the web.

4 Printing Ideas for Local Marketing After Turning Your Passion into Your Day Job

4 marketing secrets that will help you drum up business in your neighborhood without turning into the guy that everybody loves to hate!

The Top 10 Books in Printing and Publishing for February 2011

Employee call-outs reach all time highs through cold and flu season. Indoor working environments and the need to be right on top of each other in the morning coffee machine huddle send the germs flying. Kids haul everything but the kitchen sink home from school (and we can’t verify that wasn’t there either). If you’re […]

The Fine Line Between Edgy and Tasteless: What Marketing Professionals Can Learn from Groupon’s Super Bowl Faux Pas

Did Groupon do more harm than good with their Save the Money Super Bowl campaign? What today’s marketing professionals can learn from their social faux pas.

Printing Posters That Tempt and Tantalize

You can’t create what you don’t feel. Before you start printing posters, know your customers better than they know themselves.

Choosing Images People Can Relate To When You’re Printing Posters

Choose images your customers can relate towhen printing your posters or accept that you’re marketing to the wrong market. It’s up to you.

Using Shock Factor When Printing Posters for Your Non-Profit

If you want to get your point across when printing your posters, you need to rip those rose-colored glasses off

Copywriting, Printing Posters: Should You Sell the Sizzle or the Steak?

Marketers argue that the old adage of “Sell the sizzle, not the steak” has gone out the window when printing posters with the advent of the Internet. They’re only half right. Selling the sizzle went out because of stupid marketers who didn’t understand the difference between sizzle and snake oil salesmen.

The Number 1 Rule for Designing and Printing Your Posters

Why reality can be better than the ideal when you’re printing posters. (Or, why hiring models to pose for your pics can be a really, really bad idea.)

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