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Should Marketers Have Principles? The Crowd Weighs In on the Line Between Capitalism and Doing the “Right Thing”

Between selling baby formula in Africa, where potable water is a problem and a large percentage of the nation struggles with literacy, to packing and shipping out padded bikini tops for Tweens, the argument over who carries the ethical responsibility in these cases rages one.

Random Wrap Up-Printing, Marketing and Everything in Between

Time to take a moment and look back over other top blogs in printing, marketing and graphic design through the week!

You Can’t Judge a Book By Its Cover. Can You?

I’d like to take today to talk about one of my favorite clichés-that you can’t judge a book by its cover. When you’re talking about getting to know the people around you, you’re absolutely right. When you’re talking about whether or not to pick up the book sitting on the shelf…well, that can be a […]

Marketing, a La Robin Hood

Sure, he did all the wrong things for all the right reasons. But more importantly, he had personal branding down to an art form.

What’s the Most Important Thing You Put on Your Business Cards?

What’s the most important thing you put on your business cards? We all grew up with the cut and dried template of the perfect business card dangled in front of our faces. The one that listed our name, our company, our job title and our company information. Back when there were only a handful of […]

The Million Dollar Question: Should Marketing Be Informative or Entertaining?

With the huge amount of information available on the Internet these days, marketing professionals have a new hill to climb they’ve never had to deal with before. They need to decide whether they’re going to inform their customers or entertain them to get the best return on their investment. Doctors often lament the over abundance […]

Should I Pay for Stock Photography for Printing?

There are a ton of sites out there that offer stock photos for business, bloggers and designers, but very few of them offer them for free. That can leave you wondering if it’s worth the cash to buy the photo or if you should keep hunting around for an image that isn’t going to take […]

Putting the Puzzle Together: Welcome to National Autism Month!

Welcome to National Autism Month! April 1st marked the beginning of National Autism Month and “Light It Up Blue”, sponsored by Autism Speaks and designed to spread autism awareness to men, women and children who aren’t living with autism. In the spirit of National Autism Month I’ve scoured the web and put together a collection […]

Where Does Print Marketing Fit Into Your Marketing Mix?

I’ve heard it said that print marketing isn’t as important a part of the marketing mix as it used to be. I can’t argue with that. Not really. The Internet is opening a whole new horizon for marketers to break past people’s natural resistence to marketing messages. Print publications are slipping to the wayside in […]

What Are Your Business Cards Telling Your Customers Behind Your Back?

Did you know your business cards were whispering behind your back? Telling your customers things that you’d really rather they didn’t hear?

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