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Will the Digital Revolution Nudge Printed Books Right Out of the Market?

Will you stop buying print books in favor of their digital offspring?

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 9: Be True to Yourself

Too often as marketers we believe that the secret to success is to make everyone happy. We bend over backwards trying to maintain our reputation, soothe hurt feelings to keep our good name and give away hundreds in freebies to curry favor with our customers. That’s all well and good, but when do you have time to build your image when you’re so busy living up to the image everyone wants you to have?

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 8: Personalization Counts

Can personalization ever be overdone? 64% of US/UK consumers say no-and that today’s marketers aren’t up to snuff.

What Market Research Can Do For Your ROI

When you ignore the potential of market research you ignore the golden goose, a mistake no company can truly afford.

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 7: How to Write Subject Lines that Sell

What’s the first thing you do when you pull a pile of mail out of your mailbox in the morning? Flip through it to see if there’s anything that warrants your attention, right? And when there’s nothing you want, you toss it straight in the trash. When you’re developing your direct mail marketing campaign you know you have less than a second to capture their interest, so you make your graphics eye catching and you make sure you write headlines that sell.

Finding Your Customers’ Hot Spots

Do you know how to sell to your customers? Yeah, it seems like a no-brainer when you think about it. You give them what they want at a price they can afford, right? So why are so many people struggling every day to get their products out to their niche, both online and off?

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 6: Copywriting for People Who Hate Copywriting

Not everyone was born to be a writer. With the right amount of information and a little bit of effort, however, everyone can be an effective copywriter.

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 5-Designing Your Mailing Materials

You don’t have to be a graphic design whiz kid to design a good online email marketing campaign, especially if you’ve already got an offline direct mail marketing campaign in the works.

How to Integrate Your Offline Marketing Campaign with Your Online/Email Marketing Campaign, Part 4-Direct Mail Marketing Security

How to grow your direct mail marketing list without your customers accusing you of being an irreprehensible criminal.

Learn Copywriting from Twitter

I know I said we were going to take a look at securities and non-disclosures today. I can hear the screams of outrage emanating from everyone who tuned in today to fine-tune their paperwork! Don’t worry, we’ll be back with that tomorrow. This morning, however, I stumbled across the video embedded below and felt it […]

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