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Help! I Can’t Come Up With Any Good Business Ideas!

There’s never been a better time to start your business-but what do you do if you can’t come up with any good business ideas?

Non-Profit Fundraising, Part 3: Networking Skills for Non-Profits

Never is the importance of good networking skills more obvious than when you’re trying to drum up support for your non-profit.

Like Water for Pizza…

So, I don’t often digress from the daily ins and outs of the marketing industry, but I had to share something that’s close enough to the topic of inter-office relations I think we’ll manage to sneak it through. (Wait, did you just read that with a straight face? Good for you!) Last week marked the […]

Getting Businesses On Board: Gathering Support for Your Non-Profit

Charity organization or not, a little quid pro quo will go a long way toward sealing the deal gathering support for your non-profit and setting the stage for a long-term relationship with your corporate sponsors.

Do Vacations Increase Employee Productivity or Completely Annihilate It?

Summer vacation is in no way, shape or form reserved exclusively for elementary students. Or teachers. Or high schoolers looking for summer jobs. If you haven’t already been overwhelmed by vacation requests, your employees are more ambitious than most! Psychiatrists keep telling us that letting employees out the door to make the most of their […]

Non-Profit Fundraising, Part 1: Designing Marketing Tools for Your Event

At East Ridge Printing we get to work with non-profits from all across the country, and I can quite honestly say that absolutely nothing feels better than helping an organization reach its goals to give back to the community. With that in mind, I wanted to kick this series off by talking about marketing tools for non-profit fundraising.

Why? Because that’s what we do.

¼ Inspiration, ¾ Perspiration: Marketing Your Small Business and Making Your Marketing Materials Work

¼ inspiration, ¾ perspiration. Remember that, apply it to your marketing mix and your practices for marketing your small business, and you’re going to be just fine.

What Are Sports Booster Clubs?

Sports Booster Clubs pick up where the state’s allotted school budget leaves off, driving fundraising efforts to keep sports programs alive and well in the school. From trips and transportation to equipment, uniforms and competition fees, the money raised by these organizations may be the only thing keeping the next generation in cleats.

Make Work-At-Home a Great Experience for You and Your Employees

Figuring out the work-at-home equation is a fine art, however, and one it can take months, if not years, to master. Yes, there’s more to working at home than grabbing your fuzzy slippers, propping your feet on the footstool and tucking your computer in on your lap. There are certain logistics you have to work out before you can be a part of (or create) an efficient telecommuting team.

The Perks of Hiring Professional Printers

Why go to professional printers when you could just print your marketing materials at home?

That question, which a friend of mine actually asked last week, led me to put together a list (just for you, dear reader) of the benefits of bringing a professional printer into the loop.

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