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How to Create Personalized Direct Mail Marketing Materials for Your Local Customers

How to turn your average direct mail postcard into a paragon of modern marketing.

How Direct Mail Materials Help You Reach Local Businesses

Local market targeting is slipping through the cracks in many small business marketing campaigns, partly because the Internet creates the option for something so much more than local commerce and partly because many businesses simply can’t get a handle on how to advertise to their community.

Welcome, my friend, to the land of direct mail marketing.

Small Business Branding: Is it Set In Stone, or is it Possible to Change Your Brand Mid-Stream?

As long as you understand the basics of small business branding, what a brand is and that it isn’t nearly as flexible as the elements of your marketing and advertising campaigns, you’re going to be just fine.

Like a Good Neighbor…is Your Small Business Really There?

We see small business owners, educators and non-profit organization volunteers walk through our front doors all the time. In the past few weeks, however, we’ve done a belly flop straight into the deep end of the proverbial networking pool. Why? Because being a good neighbor is about more than keeping our noise pollution down. It’s about taking care of the people and businesses around us.

Slashing Your Way Through the Jungle of Small Business Marketing Materials

Are you drowning under the weight of all of your choices for small business marketing materials?

How Much Info Do You Really Need to Print on Event Posters?

Event posters are the single best way I know to spread the word on a broad scale when you’ve got an event coming up. They’re big, they’re eye catching, they sit on walls and bulletin boards and attract attention. If you’ve done your design work right, your event posters are already drawing in plenty of potential attendees for your next big event.

Now comes the hard part. How do you close the deal?

New Tax Credits for Small Business Owners to Go Back to School

Historically, the highest seat in the company was held by one of two types of people. You either had your power CEO, with an MBA from Harvard and plenty of experience, or the third generation businessman who knew the business inside and out by the time he was 13. As the economy dipped and the […]

5 Steps to Stay on Task at Work (or, Why Playing Farmville at Work is a Really Bad Idea)

The question isn’t whether or not you should be playing Farmville in the office. You already know the answer to that. The question is, how do you curb the wandering eye that makes it impossible for you to stay on task in the office in the first place? Here are 5 steps from leading productivity experts designed to make it easy to turn off Facebook and turn on your own creative mind.

Non-Profit Fundraising, Small Business Marketing, Advertising and Shakespeare

If you could rewrite Shakespeare to say “Never was there a tale of more woe, than that of the non-profit executive who didn’t bother to learn the fundamentals of basic marketing”, you’d be spot on.

Marketing Channels for Non-Profit Events

The biggest obstacle, the white elephant in the room, standing between the success of a non-profit and not being able to drag donations out of a dumpster is the fact that people feel too separated. That personal connection is key. The best way to get people involved is by hosting events, but you can’t get anyone involved if nobody comes! That’s why it’s so important to choose the right marketing channels for your non-profit event.

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