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Are You Writing for All the “Write” Reasons?

Before you start a blog you need to figure out what it is you want to do with it to make sure that each time you sit down and write a blog, you’re blogging for all the “write” reasons. The same rule applies when you’re writing copy for your offline marketing materials.

15 Fun Ideas for Your Leftover Pencils

Looking for a way to jump start your morning after a lazy Labor Day weekend? We polled our social networks to see if they could come up with 15 fun ideas for their leftover pencils. Here’s what they had to say.

Take Your Marketing Plans from Inspiration, to Innovation, to Implementation

Here’s a look at how your company can take its marketing plans from inspiration, to innovation, to implementation.

15 Guerilla Marketing Tips to Power Your Direct Mail Marketing Campaign

How do you guarantee that your direct mail marketing materials won’t become just more recycling bin fodder? Try implementing these 15 simple guerilla marketing tips to increase the response on your direct mail marketing campaign.

Does Your Brand Have a Cold, Wet Nose?

Since I know most of you don’t sit around stalking market research blogs, and that anyone involved in sales, branding, customer service or any marketing position absolutely HAD to see what he had to say, I’m going to keep my own input short and sweet today and recommend you shoot on over to Joel’s blog to find out if your brand has a cold, wet nose!

11 Ways to Set Your Word of Mouth Marketing Campaign on Fire

Nowhere is it written that you shouldn’t work on pumping up your word of mouth marketing campaign and referral process just because it’s stepped onto Facebook and Twitter (and the rest of the digital world) instead of hanging out by the street corner. Word of mouth is great! If someone’s willing to stop talking about themselves long enough to start talking about you, you know you’re doing something right.

The question is, how do you get your customers moving in that general direction? Here are 11 tips to help you light a fire under your word of mouth marketing campaign. Just make sure you’re braced for impact!

Why Web Graphics are the Kiss of Death for Your Print Marketing Campaign

Why 72 DPI Website Graphics Just Don’t Make the Grade for Your Printed Marketing Materials If someone told you that there was a completely free resource sitting right at your fingertips that could provide enough unique graphics to fuel your marketing campaign for, oh, say, the rest of forever, what would you tell them? I […]

10 Ways to Increase Productivity, Kick Your Energy Into Overdrive and Cram 27 Hours’ Work Into a 24 Hour Day

Whether you’re overscheduled, haven’t mastered the more intricate components of effective time management or simply fall prey to distractions from the time you get up to the time you go to bed, if you’re constantly ending your day with a to-do list that’s longer than the one you started with it’s time to step back, re-evaluate, and put these simple principles into play to help you crank your productivity into overdrive.

5 Steps to Improve Customer Service 100%

How do you keep your customer service from slipping so your customers keep coming back for more? Just follow these 5 simple steps to see a guaranteed improvement in your employees, your business and the reputation your company earns for customer service.

Business Blogging Etiquette 101

Business blogging is the MySpace marketing campaign for the 21st century. Everybody and their brother is running a blog to go with their business. That blog provides a free channel directly to their readers, an opportunity to get out and have a little fun with their advertising (because really, how often does the company CEO […]

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