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Small Business Marketing, Fishing, and Other Oxymorons

How much is too much? What fishing can teach us about the art behind small business marketing.

How Google Instant is Rocking Small Business Marketing

Knowing Google came out with another incredible piece of technology that people are going to be talking about for the next month isn’t exactly news. We almost expect it from them these days! What is news is what Google Instant can teach you about giving your customers what they really want from your business.

Taking Your Online Appearance Off the Air with Your Direct Mail Marketing Materials

When you made your website, you made it with those sharp contrasts and brilliant colors in mind. You made it so that it was designed to stand out in the crowd and entice people to stop by and take a look. You made it so that it would appeal to the visual senses of your consumer. That’s precisely what you need to do with your offline direct mail marketing materials.

Small Business Marketing Tips, Part 2: Put Some Personality Into that Smile

How many passionless commercials have you sat through over the years? If the advertising companies are doing their job, the answer to that should be…none. And that’s a lesson we should carry with us into every aspect of our small business marketing.

Small Business Marketing Tips, Part 1: Know How to Make ‘Em Laugh

With fall in full swing and businesses gearing up for the holiday season, I thought I’d kick off with the first in our series on small business marketing tips for today’s budget savvy business: Know how to make ‘em laugh.

Did You Know…that People Are Still Reading Your Ads in the Circulars?

Not only are people sill reading circulars like newspapers and magazines, they’re more likely to trust what they have to say.

5 Tips to Make Your Business Memorable

How many times have you gone to a trade show or other networking event-or worse, some random family event-only to discover the next morning that you wrote down a phone number and don’t have a clue who it belongs to? Whoever that person was, they weren’t memorable enough that you got up the next morning thinking, ‘Where did I put that piece of paper? I really need to give so-and-so a call today.’

That kind of urgency is exactly what you’re looking for when you’re networking, but that’s not going to happen until you master the art of being memorable.

Classroom Business Meets Small Business Marketing in the Real World

Is your business degree worth the paper it’s printed on? Or are you better off learning the ins and outs of small business marketing through the power of the Internet and the school of hard knocks?

3 Steps to Write Headlines that Zing

Studies show that today’s marketer has exactly three seconds to convince their audience to listen to what they have to say. That’s right. Three. Not thirty, not ten. Three. If you haven’t hooked their attention by then, your direct marketing materials are going in the trash and your customer has moved on to someone else’s marketing materials-and if that someone else knows the secret of how to write zingy headlines, they’re going to give that someone else their business.

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