But Moooo-ooom, I Don’t Want to Send Holiday Cards This Year! 

2 excellent reasons to take the time to send Christmas cards to your clients.

Is Your Monster an Old Spice Monster? Sesame Street Pays Homage to the Old Spice Guy 

Sesame Street’s Grover does his best impression of the Old Spice guy as we learn the word “on”.

Run Like You Stole It 

“Run like you stole it” is the relay runner’s motto, encouraging them to get their feet moving faster. The question is, what does that mean? And how can you use it, even if you’ve never strapped on a pair of running shoes in your life?

The Next Big Thing: The Kickoff of Sports Program Printing.com 

With the launch of Sports Program Printing.com we’re finally getting the chance to do something we’ve been dying to do since budget cuts all but obliterated the sports programs of area schools: Give Booster Clubs the tools they need to close the gap between the budget they have and the cash they need.

The Rulez of Proofreading the Copy on Your Direct Mail Marketing Materials 

If you write the way you talk, and the way you talk doesn’t sell, how does anyone write copy for their direct mail marketing materials? You learn (fast) how to get really good at proofreading for more than punctuation.

If Your Direct Mail Marketing Campiagn is Going to Speak, Let It Say Something Worth Hearing 

There are so many people out there clamoring to have their voices heard in the direct mail marketing arena that it can be difficult to pick one voice out of the chatter. So we yell louder, longer, and with more consistency than the guy next to us in the hope that somehow our voice will stick out above the crowd. But what are we going to say when they actually hear us? Do we keep yelling, or do we say something worth hearing?

Are You Working with People or Parrots? The Sales Skills Your Team Needs to Know 

No matter what business you’re in, at some point you need to be able to sell your products and services. More importantly, your employees do too. It’s in the bag if you’re working with a team of trained sales professionals with years of experience under their belt that could sell ice to an Eskimo while standing on their heads and yodeling along with the Cat in the Hat, but most of us aren’t that lucky. If you work with ordinary people instead of sales superheroes, your crew could probably use a little help touching up their sales skills

Work vs. Life: Is Your Business a Fish or a Megatooth Shark? 

When your business is the predator all the little fishies fear, you never have to worry about being run out of town. But what happens when your business becomes the megatooth shark that’s gobbling up all the other fish in your life?

Print What You Think, But Think Before You Print! 

Stay tuned for the world’s best examples of why you need to research and proofread your business marketing materials before you send them to print.

RGB vs. CMYK: Speaking the Language of Ink 

How printer savvy are you? Do you know the difference between RGB and CMYK?