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Designing Your Holiday Cards

Whether yours is the artistic genius behind today’s hottest holiday cards or you prefer to borrow ours and have a professional design your holiday greetings, there are still a few things you need to know.

Holiday Cards? Thanksgiving Invitations? Christmas Pictures? Yep, the Holidays are Here!

The 411 on holiday cards for business and family: Where to get them, why you should send them and how to make them work for your business.

Take Halloween Off the Streets and Into the Office

How does your office celebrate Halloween? What’s an office Halloween party going to do for employee morale? And why should you care?

Marketing in True Sally Hogshead Style: STOP BEING BORING!

What would possess a perfectly sane human being to get up and tap dance on top of their desk in the middle of the day? That’s the secret. And it’s a secret you want to master if you’re going to master the ins and outs of marketing success.

The Pros and Cons of Digital Printing

When you’re knee deep in digital printing projects all day long, it’s easy to forget that not everyone is going to know whether they should go with digital printing or bob and weave to the sounds of a traditional offset press. With that in mind, and the sound of the digital printer whirring in my ear, I thought I’d kick off the week with a quick run-down of the pros and cons of digital printing.

ZED Cards, Models and Actors, Oh My!

There’s a lot of stiff competition for parts, roles and modeling gigs. That’s never changed. What has changed over the years are the ways these models and actors are making a first impressions Stellar performances count. Stellar performances accompanied by a killer ZED card are the keys to closing the deal.

Direct Mail Marketing 101: Updated Mailing Lists are Good, Wrong Addresses are Better

Update your mailing list. Update your mailing list. Update your mailing list. Take the words, set them to the tune of “MMMBop”, and you’d have the theme song for today’s direct mail marketing industry. (Seriously. Try it. It works. Eerily well.) Updated mailing lists are important to make sure your direct mail marketing materials are […]

Rebel! 5 Steps to Take Your Business Printing to the Next Level

You know how people always say “You are what you eat”? Whether you’re handing out brochures, hanging up posters or creating a banner for your trade show booth, you are what you print. Your printed marketing materials are a sign of your ingenuity, your creativity and your company’s ability to innovate. What do you want your customers to see?

Case Study: Reaching out to the Mommy Bloggers

Any way you want to look at it, this is a great case study for any business looking to build their blogger relations, reach out to the blogosphere and target today’s Mommybloggers (or anyone else)…and maybe sneak a little fun into their Friday!

Build Your Business Multi-Channel Marketing Campaign Like Mother Nature Built the Iceberg

Mother Nature had the right idea long before anyone ever heard of business, branding or multi-channel marketing.

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