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Designing for Variable Digital Printing

“Personal” is the magical key word of the variable digital printing world. Why? Because the key to building a successful customer base is making your products and services as personal to them, personally, as humanly possible.

Social Media and QR Codes

QR codes are hot news in today’s advertising industry, and growing hotter all the time. Why? Because they’re one of the best ways to integrate your printing and digital technology! Here’s a great article from advertising executive Evan Sanchez on using QR codes and social media to get your followers involved.

8 Pieces of Printing Trivia Everyone Ought to Know

Did you know the Wright brothers were printers before they learned to fly? A copper penny sold for $112,500? 8 fun printing facts everyone should know.

Everything You Needed to Know to Put the Icing on Your Marketing Materials You Learned in Kindergarten

Think you need a business degree to launch a powerful, captivating marketing campaign? Think again! Everything you need to know, you already do.

Printing Holiday Party Invitations Yesterday marked the first holiday party of the year here at East Ridge Printing-sort of. Actually, it was more of a southern barbeque fiesta in honor of the holidays done potluck style, but it definitely marked the beginning of the holiday season for all of us. It also got us thinking […]

Direct Mail Marketing 101: People Pay More Attention When They See What You’re Selling

How to use our natural response to visual stimuli to create direct mail marketing pieces that zing.

10 Unexpected Steps to More Creative Marketing

Looking for the secret to creative marketing? It’s not as far away as you think! 10 unexpected steps to breathe new life into your marketing campaign.

Why Most Printing Services Ask for a PDF

Have you ever noticed how many different versions of each type of software are on the market today? When sending an Office document you have to find out which version the recipient has or save it as a compatible file. Incompatible files look like they’ve been written in hieroglyphics. Imagine working in a professional printing […]

Need

A professional printer represents two things to today’s businesses. Quality, and the ability to manufacture huge volumes of memos, brochures, posters, flyers and other materials without driving the office printer to go on strike. Have you ever asked an ordinary desktop printer for 1000 copies of anything? Mine didn’t speak to me for a week […]

The Problem with Printing Services (or, How to Decide When There’s Too Many Commercial Printing Services)

There are literally thousands of professional printing companies out there offering printing services. How do you decide which one’s going to be right for your next commercial printing project?

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