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Brown: Duller Than Dirt or Just the Dishwater You Need to Clean Up Your Winter Marketing Campaign?

Brown can be as dull as dirt, but it doesn’t have to be. Keep that in mind when you’re designing and printing marketing materials for your winter marketing campaign.

Seeing (and Printing) Green, Take Two

Uh oh. I realized this morning that this post didn’t post, but was instead sitting around taking up space in my drafts folder. My fault? Probably. So many buttons, so little time. To everyone that stopped by on Friday to catch up on the ins and outs of the color green…please let me live! And […]

You Don’t Have to be Mary Sunshine to Use Yellow when Printing Your Marketing Materials

Walk up to a psychologist or an interior designer and ask them about the color yellow. Go ahead. I dare you. 9 times out of 10 they’re going to tell you that an abundance of yellow is over-stimulating. It should be used as a secondary color at best. Are they right? Yes…and no. How much […]

A New Look for a New Logo and a New You in the New Year: What We Can Learn from the Starbucks Siren

Sit down. Look at your logo. Look at your company. Is it going where you want it to go, or is it time for a change? Are you moving forward, or are you spinning your wheels in the same rut you’ve been in for the past 40 years?

The Color Purple

Aside from it’s obvious appeal to females under the age of 20, what does integrating the color purple into your marketing materials say about you and your business?

Blue and Your Winter Marketing Campaign

How to use the color blue to get the most out of your marketing materials this winter.

5 Tips to Help You Keep Your New Year’s Resolutions

Over 80% of the people who made New Year’s Resolutions this year will forget about them long before 2012 rolls around. Here are 5 tips to help you keep yours.

South for the Winter

I’m going to step aside from our regularly scheduled blog posts to wish everyone a happy, happy holiday-and tell you to tune back in after the holidays, when we’ll pick back up with our conversation on choosing the colors for your marketing campaign this winter. That’s right all, I’m flying south for the winter-but only […]

The Best Colors to Use When Printing Your Winter Marketing Campaign Piece(s)

For the next ten days we’re going to look at the colors of your marketing campaign and discuss how to use them, when to use them, when to mix them, what to mix them with, and which ones are the right choice to get the best response from your printed marketing materials during the cold snowy months.

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