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Keep It Short, Stupid! 2 Copywriting Rules Anyone Thinking About Printing Posters REALLY Needs to Know

Modern copywriting has re-written the meaning of the KISS methodology when it comes to your posters. Now, it’s not just about keeping it simple. It’s about keeping it short!

Printing Posters, Choosing Colors and Getting It Done

We’ve talked about the images you want to use when you’re printing your posters, but that’s only 1/3 of the equation for success. Images can’t do it alone. You need your font and background colors to keep the energy moving and slide your viewer’s eyes where you need them to go.

How Much is Too Much When You’re Picking Images for Printing Posters?

Murals. Collages. Massive collections of images meant to divert the eye quickly from one image to the next. Great when you’re putting pictures on your living room wall, not so good when you’re printing posters for your latest marketing campaign.

5 Types of Images You Want to Use When Printing Your Posters

Everyone knows that visual appeal is everything when you’re talking about printing marketing posters. What you may not know is that this time, “everything” isn’t enough. You don’t just need to give your audience pretty pictures. You need to make sure you’re getting to the heart of the matter, and the only way to do that is to make sure you aren’t just using any old image looking for its 15 min of fame.

Designing and Printing Posters for Your Non-Profit

Posters are a great way to draw attention to your non-profit fundraising events. Join us for the first in a series on the do’s and don’ts of poster printing.

4 Tips to Keep Your Customers Smiling This Winter

Snow might not be enough of a reason to keep your customers in, but it is enough of a reason to make sure they’re not happy about it! Here are four ways to keep your customers smiling this winter.

What We Learned About Creativity from the Matrix

Before you can give your creativity full rein you must first accept that you’re living in someone else’s reality. What you SHOULD have learned from The Matrix.

8 Ways to Be More Creative

“The imagination imitates. It is the critical spirit that creates.” Oscar Wilde We’ve all stared in awe at amazing 3-D sidewalk art, or a breathtaking photograph, or a building that’s obviously off the beaten path. Way off the beaten path. Envy abounds. Who are these creative geniuses? They’re you. All right, so they’re not really […]

The 10 Best iPad Apps and How Businesses Are Using Them to Power Their Marketing Campaign

Apple is the hottest thing on the news these days. With that in mind, we thought we’d take a minute or 3 and look at the 10 hottest iPad apps on the market and how business owners are using them to power their marketing campaign (or could be using them, if they’d just get past that whole prejudice about actually working at work…)

Why Should You Worry About Color in Your Print Marketing Materials?

We’ve been doing a lot of talking about color, it’s use and where various colors come into play in your winter marketing campaign. Apparently we missed a step along the way.
The part that explains why you should care.

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